enVisioning Success

How to Build Your Personal Brand [Ep. 45]

In today’s episode, Laura and Julia share five suggestions for professionals looking to establish, refine and publicize their personal brand. Our hosts discuss the benefits of exploring personal style and habit to build recognition, creating the story and associations best for you and your organization, and distinguishing a chosen audience so you can appeal directly to them, their hearts, and their wallets. One can often overlook the professional appeal of their individuality, so tune in to learn how to use yourself to your advantage!
 
Takeaways: 
1 - A personal identity is how people know you, and the ideas people associate with you. 
2 - Your personal brand should highlight that which makes you stand out, from your skills and experience, to your style and personality.
3 - A particular audience will require particular attention, outreach, content and attention, so ensure you are marketing to the correct audiences.   
4 - Given that people connect with and learn through stories, telling your organization’s compelling origin and journey will help your target audience bond with your brand. 
5 - Consistency in goals, content, service and quality builds engagement and rapport with audiences. 
6 - Authentic and distinctive style, attitude and personal experience builds trust and connection with audiences, and draws those with similar attributes around you.
 
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Resource Recommendations:09:48 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW
11:16 - The Six Habits: Practical Tools for Bringing Your Dreams to Life by - Laura DiBenedetto — Laura's book on personal happiness!
 
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Chapters:
00:00 - Introduction 
02:45 - What is personal branding?
05:41 - Suggestion #1: Understand your unique value!
08:09 - Suggestion #2: Define your audience!
10:12 - Suggestion #3: Craft your story!
15:00 - Suggestion #4: Be Consistent!
20:56 - Suggestion #5: Be true to yourself!
24:10 - Conclusion
 

It’s Okay to Ask for Help [Ep. 44]

In today’s episode, Laura and Julia share five tips to help professionals remain open to support and delegation in leadership and business. Our hosts discuss the benefits of consulting with experts, utilizing special interest or professional groups, prioritizing collaboration, and being aware of gaps in your own knowledge. Receiving and incorporating aid and the expertise of others is essential for a business to thrive, so listen in to reap the advantages of succor and collaboration!
Takeaways: 1 - Be aware of gaps in your knowledge, experience, skills or expertise.2 - Consult with experts and informational resources on subjects or projects that are unfamiliar.3 - Maintain continuous professional education and work to improve new skills.  4 - Join and utilize professional support and education groups, networks and online spaces.5 - Make use of teamwork and collaboration strategies with respected staff, organizations, leaders and fellow business people.
 
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Today’s Resource Recommendations:
12:15 - Grant Cardone — Entrepreneur who hosts training and professional groups.
14:17 - Tribes by Seth Godin — Excellent book on leadership and finding your business “tribe”!
14:59 - Think Again: The Power of Knowing What You Don't Know by Adam Grant — Great book examining the crucial art of rethinking!
 
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Chapters:
00:00 - Introduction 
02:04 - Suggestion #1: Know what you don’t know.
04:40 - Suggestion #2: Consult with experts
10:30 -  Suggestion #3: Keep learning and gathering skills
11:51 - Suggestion #4: Join special interest or professional groups
15:20 - Suggestion #5: Collaborate with businesses and professionals
18:31- Conclusion

Hiring The Right People [Ep. 43]

In today’s episode, Laura and Julia share five tips to ensure good hiring practices for your organization. Our hosts discuss the benefits of hiring slow and firing fast, handling hiring issues promptly, and providing trial opportunities to prospective hires, as well as valuing and prioritizing team players, and hiring from within. Your employees are the bedrock of your organization, so listen in to learn how to find and keep the best!
 
Takeaways: 
1 - The hiring process should be slow and careful, the firing process quick and decisive.
2 - Trial periods or opportunities can give valuable insight for a potential employee's quality.
3 - Team players often excel with managerial feedback and interpersonal communication. 
4 - Problems with personnel can become expensive and strenuous if not dealt with promptly.
5 - Hiring from within can allow for seamless transitions and clear opportunities for career development. 
 
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Resource Recommendations:
Crystalknows.com
 
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Chapters:
00:00 - Introduction 
02:18 - Suggestion #1: Hire safe and slow!
07:25 - Suggestion #2: Try before you buy!
14:57 -  Suggestion #3: Look for team players
19:23 - Suggestion #4: Handle problems quickly
25:42 - Suggestion #5: Hiring from within
28:03 - Conclusion

Spending Money Wisely to Grow Your Business [Ep. 42]

In today’s episode, Laura and Julia share five tips for spending money wisely, so you can keep growing your business. Our hosts discuss where you should put your money in order to make the best of your resources, such as employee education, updated equipment, risky but exciting opportunities and emergency funds. When running a business, budgeting habits can make or break you, so join us to learn exactly the pitfalls to watch out for!
 
Takeaways: 
1 - Keep a close watch on investments, and the particulars of their returns
2 - Despite the risks, identify significant and valuable opportunities to invest in.
3 - Maintain an updated stock of equipment and technology for their best results. 
4 - Invest in training, mentorship and ongoing education for employees. 
5 - Ensure you have access to stable and substantial emergency funds. 
 
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Chapters:
00:00 - Introduction
04:32 - Suggestion #1: Consider ROI and the money you’ll get back.
06:02 - Suggestion #2: Put money into big opportunities
09:50 -  Suggestion #3: Update your equipment!
12:17 - Suggestion #4: Train your people well!
14:18 - Suggestion #5: Keep a rainy day fund!
15:25 - Conclusion

Cutting Costs and Getting Rid of Waste [Ep. 41]

In today’s episode, Laura and Julia dish about marketing career drama and share five tips for cutting costs within your organization’s functions and strategies. Our hosts put their culling-hats on and discuss areas within organizations which can be ripe for minimization, discount or retirement, such as supply, utility and energy budgets, ad spending and software and subscription services. When it comes to running a business, we understand that chaos can consume, so let us lay out the exact things to look for to streamline your organization!
Takeaways: 1 - Check all your costs and budgeting for savings opportunities.2 - Invest in strategies, software and employees who can streamline and simplify your work.3 - Maintain strong and clear communication with all suppliers.4 - Ensure you are taking opportunities to save or conserve energy and other utilities. 5 - Review your ad and marketing budget for ineffectiveness, and cut down when it is identified. 
 
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Chapters
00:00 - Introduction02:13 - Anecdote #1: The Over-Spender04:21 - Suggestion #1: Check for extraneous costs04:52 - Anecdote #2: Who’s spending your money?06:52 - Suggestion #2: Make the work simpler!10:33 - Suggestion #3: Communicate with your suppliers!15:10 - Suggestion #4: Save energy!17:13 - Suggestion #5: Reevaluate Ad spending22:09 - Conclusion
 

Making the Decision: Agency or Internal? [Ep. 40]

In this episode, Laura and Julia discuss the decision-making process between hiring an agency or hiring internally for marketing needs. They provide five actionable tips to help make this decision: conducting a thorough needs assessment, creating a pros and cons list, consulting with stakeholders, considering trial periods and evaluations, and preparing for flexibility. They emphasize the importance of gathering diverse perspectives and ensuring alignment with broader business strategies. They also mention resources like SCORE and the Center for Women and Enterprise for support and guidance. The episode concludes with a reminder that the decision is not set in stone and that a hybrid approach can be successful.
 
Takeaways
1 - Conduct a thorough needs assessment to evaluate marketing needs, budget, and long-term goals.
2 - Create a detailed pros and cons list for both hiring an agency and hiring internally.
3 - Consult with stakeholders to gather diverse perspectives and ensure alignment with broader business strategies.
4 - Consider trial periods and evaluations to gauge the effectiveness of an agency or internal hire.
5 - Prepare for flexibility and consider a hybrid approach that leverages both internal resources and external agencies.
 
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Chapters:
01:28 - Suggestion #1: Conduct a thorough needs assessment
02:43 - Suggestion #2: Pros and Cons List
03:49 - Suggestion #3: Consult with stakeholders
06:26 - Suggestion #4: Trial Periods and Evaluations to gauge effectiveness
08:53 - Suggestion #5: Prepare for Flexibility
11:05 - Conclusion

When Hiring Internally Makes Sense [Ep. 39]

In this episode, Laura and Julia suggest five organizational elements that pair well with internal  marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as considerations of long term cost considerations and cultural fit, can often be better served in-house, within an organization’s own marketing department. Listen in to know if your organization needs to ditch the agency — even one as wonderful as Vision! —  and forge its own (marketing) path!
Takeaways: Internal marketing may be right for your organization if…
1 - You have a need for high control and close integration
2 - You have a need for industry specific experience
3 - You have a need for long-term internal capabilities
4 - Internal marketing is cheaper for you in the long-term
5 - Your industry culture and commitment would function better with an internal team
 
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Chapters: 00:00 - Introduction
02:06 - Reason #1: High need for control and close integration
04:40 - Reason #2: Need for industry specific expertise
07:13 - Reason #3: Need for long term internal capabilities
08:51 - Reason #4: Long Term Cost Considerations
10:28 - Reason #5: Cultural Fit and Commitment
13:46 - Conclusion

The Benefits of Partnering with a Marketing Agency [Ep. 38]

In this episode, Laura and Julia discuss some advantages organizations can reap when they partner with an established and compatible marketing agency. Our hosts discuss five areas of the marketing process an agency can help improve and grow, including risk and regulation compliance, tools and technologies, and Return On Investment metrics. With this in-depth analysis, informed by over two decades of experience, you can be confident in understanding how a partnership with an agency can benefit you and your organization. 
Takeaways: 
1 - Agencies provide a variety of experience and specialized skills
2 - You should consider your access to advanced tools and technologies
3 - Focus on ROI and avoid spaghetti marketing
4 - Consider scaleability solutions
5 - Consider risk and compliance management and regulations 
 
Ideas or Questions? Contact us on our website here!
Sign up for our newsletter here!
 
Check out our Socials and Blog!
Visit the Vision Blog
Our LinkedIn
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Our YouTube
Our Facebook
 
Chapters
00:00 - Introduction
03:03 - Tip #1: Agencies provide a variety of experience and specialized skills
10:54 - Tip #2: Consider advanced/latest tools and technologies
15:50:14 -Tip #3: Focus on Return On Investment, avoid spaghetti marketing
20:48 - Tip #4: Scalable Solutions
22:45 - Tip #5: Consider risk and compliance management and regulations 
24:18 - Conclusion