enVisioning Success
Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.
Episodes
![The Benefits of Partnering with a Marketing Agency](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_g8t5ap_300x300.jpg)
6 days ago
6 days ago
In this episode, Laura and Julia discuss some advantages organizations can reap when they partner with an established and compatible marketing agency. Our hosts discuss five areas of the marketing process an agency can help improve and grow, including risk and regulation compliance, tools and technologies, and Return On Investment metrics. With this in-depth analysis, informed by over two decades of experience, you can be confident in understanding how a partnership with an agency can benefit you and your organization.
Takeaways:
Agencies provide a variety of experience and specialized skills
You should consider your access to advanced tools and technologies
Focus on ROI and avoid spaghetti marketing
Consider scaleability solutions
Consider risk and compliance management and regulations
![Choosing Between Hiring Internally and Engaging an Agency](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_86gx4u_300x300.jpg)
Monday Jul 15, 2024
Choosing Between Hiring Internally and Engaging an Agency
Monday Jul 15, 2024
Monday Jul 15, 2024
In this episode, Laura and Julia discuss the pros and cons organizations and professionals must weigh when deciding between internal marketing and an external agency. Our hosts name their top topics to consider when evaluating which option will help you best serve your clients and customers, including scalability, your control preferences and need for specialized skills, and the implications of cost and budget. Armed with these invaluable tips, you can be confident you’ll make the right choice for your marketing!
Takeaways:
Evaluate you organization’s goals
Consider cost implications of marketing
Consider your managerial control preferences
Consider your scalability and flexibility preferences
Consider the necessity for specialized skills
![Spotting the Posers: Red Flags in Marketing Service Offers](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_jvvyzs_300x300.jpg)
Monday Jul 08, 2024
Spotting the Posers: Red Flags in Marketing Service Offers
Monday Jul 08, 2024
Monday Jul 08, 2024
In this episode, Laura and Julia dish on the terrible, horrible, no-good, very bad red flags you may encounter from potential marketing agencies (or, of course, “agencies”). They name their top five harbingers of marketing danger, so you can make sure your next partner is effective and legitimate. These dangers include when agencies guarantee specific results, avoid probing questions, use high pressure sales tactics, or suggest “cookie cutter” strategies. With you and your organization keeping a lookout for these serious red flags, you can rest easy knowing your next marketing partner is the real deal!
Takeaways:
A legit and trustworthy marketing agency does not guarantee specific results, statistics or outcomes.
A legit and trustworthy marketing agency will be transparent about their work and experience.
A legit and trustworthy marketing agency does not use “one-size-fits-all” approaches.
A legit and trustworthy marketing agency does not use high pressure sales tactics.
A legit and trustworthy marketing agency communicates clearly, and answers questions to the best of their ability.
![Aligning with Marketing Services: Like, Fit and Budget](https://pbcdn1.podbean.com/imglogo/image-logo/17280147/Podcast_Cover_Graphic_1_bqtby_300x300.jpg)
Monday Jul 01, 2024
Aligning with Marketing Services: Like, Fit and Budget
Monday Jul 01, 2024
Monday Jul 01, 2024
In this episode, Laura and Julia discuss valuable, logical tips and recommendations you can use when managing your organization’s marketing strategy. They lay out five actionable suggestions in order to ensure the marketing service you choose makes sense, and can do what you need it to do! These suggestions include directly discussing the proposal with the agency, establishing a personal connection, understanding if they understand your business, ensuring the agency is able to identify and connect with your ideal customer, and speaking frankly on money and budget. With these simple but effective suggestions, organizations and professionals can secure the marketing partnership of their dreams!
Takeaways: A marketing partner should understand your ideal clientYou should enjoy working with a potential marketing partnerA marketing partner should understand your goals and strategiesYou should discuss the upcoming strategy and details with a potential marketing partnerYou and your marketing partner should be comfortable discussing budget and money
Chapters:
00:00 - Introduction
01:34 - Tip #1: Do they know your ideal customer?
04:03 - Tip #2: Do you even like them?
07:47 - Tip #3: Do they understand?
09:10 - Tip #4: Do you agree on strategy and proposal?
11:21 - Tip #5: Did you talk about the money?
14:51 - Conclusion
![Identifying the Perfect Match: Aligning Services with Business Needs](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_4_955oy_300x300.jpg)
Monday Jun 24, 2024
Identifying the Perfect Match: Aligning Services with Business Needs
Monday Jun 24, 2024
Monday Jun 24, 2024
Overview:
Exploring how to ensure a marketing service is not just competent, but also a perfect fit for your specific business needs and culture.
5 Actionable Tips:
Match Services to Your Marketing Gaps: Clearly identify your internal capabilities and look for services that fill the gaps, rather than overlap with what you already do well.
Consider the Scale: Ensure the agency or service can scale with you. A good partner will be able to support your growth, not hinder it.
Evaluate Cultural Fit: The best collaborations come from shared values and understanding. Discuss their company culture and values to see if they align with yours.
Seek Customization: Beware of cookie-cutter solutions. A good service provider should offer tailored strategies that fit your unique market position and goals.
Ask About Their Learning Process: A dedicated service will want to learn about your product or service in-depth. Their commitment to understanding your business is a good sign of a match.
![Vetting Marketing Services: Essential Questions for a Solid Start](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_4_aukn9_300x300.jpg)
Monday Jun 17, 2024
Vetting Marketing Services: Essential Questions for a Solid Start
Monday Jun 17, 2024
Monday Jun 17, 2024
In this episode, Laura DiBenedetto and Julia Becker Collins offer valuable insights on how to select a marketing company that aligns with your business needs. They emphasize the importance of thorough vetting and knowing the right questions to ask. This guidance is crucial for making an informed decision about outsourcing your marketing efforts.
Actionable Tips:
Guaranteed Results: Be cautious of companies that promise guaranteed outcomes. Marketing is inherently unpredictable, and no result can be 100% assured.
Lack of Transparency: Avoid firms that hesitate to share their previous work, client references, or detailed strategies. Transparency is crucial.
One-Size-Fits-All Approach: Be wary of companies that offer solutions before understanding your specific challenges and goals. A tailored approach is essential.
Pressure Tactics: High-pressure sales tactics to lock you into long-term contracts without proven results should be a major concern.
Poor Communication: The quality of initial communication reflects future interactions. Delayed responses or vague answers early on are warning signs of potential issues down the road.
Laura and Julia highlight the importance of finding a marketing company that not only fits well with your business but also operates with integrity and transparency.
![Marketing Metrics: Measuring Success and Making Adjustments](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_3_7jegp_300x300.jpg)
Monday Jun 10, 2024
Marketing Metrics: Measuring Success and Making Adjustments
Monday Jun 10, 2024
Monday Jun 10, 2024
In this episode, Laura and Julia discuss the importance of marketing metrics and how they can be leveraged to steer marketing strategies. They provide five actionable tips for using key marketing metrics effectively. The tips include focusing on KPIs, using analytics tools, implementing A-B testing, responding to data rather than hunches, and educating the team about the importance of metrics. By following these tips, marketers can make data-driven decisions and achieve greater success in their marketing efforts.
Takeaways
Focus on key performance indicators (KPIs) that directly reflect your marketing goals.Utilize analytics tools to gather data on your marketing performance.Implement A-B testing to compare the performance of different marketing strategies.Make decisions based on data rather than subjective hunches.Educate your team about the importance of metrics and foster a data-driven culture.
![The Long Game: Strategic Marketing for Sustained Growth](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog17280147/enVisioning_Success_Cover_Graphic_2_b7ymh_300x300.jpg)
Monday Jun 03, 2024
The Long Game: Strategic Marketing for Sustained Growth
Monday Jun 03, 2024
Monday Jun 03, 2024
In this episode, Laura DiBenedetto and Julia Becker Collins discuss the importance of playing the long game in marketing and business success. They provide five actionable tips for creating and executing marketing strategies that stand the test of time and adapt to the ever-changing marketplace. The tips include setting clear long-term goals, understanding the market deeply, building a flexible brand strategy, investing in relationships, and regularly reviewing and adjusting the marketing plan. By following these tips, businesses can achieve long-term success and stay ahead of the competition.
Takeaways
Set clear long-term goals that align with your business objectives.
Invest time in understanding your market's evolving needs and preferences.
Build a flexible brand strategy that can adapt to changes in the marketplace.
Invest in building and maintaining relationships with customers and stakeholders.
Regularly review and adjust your marketing strategies based on data and insights.
Chapters
00:00 Introduction and Purpose of the Show
01:29 Setting Clear Long-Term Goals
06:09 Understanding Your Market Deeply
11:23 Building a Flexible Brand Strategy
15:35 Investing in Relationships
20:07 Regularly Reviewing and Adjusting
![Image](https://mcdn.podbean.com/mf/web/adnedk/IMG_1865.png)
If it smells like marketing, we can do it.
Vision Advertising is a full-service marketing agency enhancing the online brand presence of business-to-business and business-to-consumer companies across the US. We focus on providing custom marketing services to address unique client needs, customer profiles, and budgetary concerns, created in-house by our team of skilled marketing specialists.
Founded in 1999, Vision continues to be a women-own and -led business to this day. With COO Julia Becker Collins in charge of day-to-day operations, Vision led ourselves and our clients through COVID, went completely remote, became an MA-certified Women Business Enterprise, and has won numerous awards in our industry.