What’s Still Working—But You’re Probably Not Doing It Enough [Episode 98]

In this episode of Envisioning Success, Laura DiBenedetto and Julia Becker-Collins discuss essential marketing principles that have stood the test of time. They emphasize the importance of clear avatars and messaging, the enduring value of email marketing, the necessity of high-value nurture content, the significance of relationship-based selling, and the need for daily visibility in marketing efforts. The conversation is filled with insights and practical advice for service-based businesses looking to enhance their marketing strategies.

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Chapters

00:00 Introduction to Marketing Principles

02:58 The Importance of Clear Avatars and Messaging

06:10 Email Marketing: A Timeless Tool

08:46 High-Value Nurture Content

11:59 Relationship-Based Selling

14:59 Daily Visibility in Marketing