The Benefits of Partnering with a Marketing Agency [Ep. 38]

In this episode, Laura and Julia discuss some advantages organizations can reap when they partner with an established and compatible marketing agency. Our hosts discuss five areas of the marketing process an agency can help improve and grow, including risk and regulation compliance, tools and technologies, and Return On Investment metrics. With this in-depth analysis, informed by over two decades of experience, you can be confident in understanding how a partnership with an agency can benefit you and your organization. 

Takeaways: 

1 - Agencies provide a variety of experience and specialized skills

2 - You should consider your access to advanced tools and technologies

3 - Focus on ROI and avoid spaghetti marketing

4 - Consider scaleability solutions

5 - Consider risk and compliance management and regulations 

 

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Chapters

00:00 - Introduction

03:03 - Tip #1: Agencies provide a variety of experience and specialized skills

10:54 - Tip #2: Consider advanced/latest tools and technologies

15:50:14 -Tip #3: Focus on Return On Investment, avoid spaghetti marketing

20:48 - Tip #4: Scalable Solutions

22:45 - Tip #5: Consider risk and compliance management and regulations 

24:18 - Conclusion