Stop the Bleeding! How to Cut Ineffective Marketing

In this episode of Envisioning Success, Laura DiBenedetto and Julia Becker Collins discuss the importance of marketing efficiency and how to avoid wasted marketing efforts. They emphasize the need for a marketing audit, cutting low-performing channels, refocusing on high ROI activities, streamlining marketing technology, and encouraging feedback for continuous improvement. The conversation is filled with practical advice and real-world examples to help businesses maximize their marketing investments and achieve better results.

Takeaways:

1 - Conduct a marketing audit to assess effectiveness.

2 - Cut low-performing channels to redirect resources.

3 - Refocus on high ROI activities for better results.

4 - Streamline marketing technology to reduce costs.

5 - Encourage feedback for continuous improvement.

6 - Make informed decisions based on data and feedback.

 

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Chapters:

00:00 Introduction to Marketing Efficiency

03:00 Conducting a Marketing Audit

05:59 Cutting Low Performing Channels

08:59 Refocusing on High ROI Activities

11:59 Streamlining Marketing Technology

14:39 Encouraging Feedback for Improvement