Staying In Your Lane: The High Cost of Marketing Mistakes [Ep. 63]

 

In this episode, Laura DiBenedetto and Julia Becker Collins discuss the pitfalls of DIY marketing and the importance of understanding when to outsource tasks. They explore the concept of opportunity costs, the risks to brand reputation, the inefficiencies of trying to do everything yourself, and the legal implications of marketing decisions. The conversation emphasizes the value of hiring experts to navigate these challenges and make informed decisions for business growth.

 

Takeaways

 

1 - DIY can lead to lost opportunity costs.

2 - Time spent on DIY tasks can be more costly than hiring experts.

3 - Reputation management is crucial for business success.

4 - Outsourcing can free up time for business growth.

5 - Hiring a strategist can protect against poor investments.

6 - Understanding your strengths helps in deciding what to outsource.

 

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Chapters

 

00:00 The Cost of DIY: Understanding Opportunity Costs

07:45 Reputation Risks: The Importance of Brand Management

11:03 Efficiency Losses: Time Management in Business

15:26 Legal and Compliance Issues: Protecting Your Business

20:35 Leveraging Expertise: The Value of Hiring Professionals