Online Reviews Don’t Matter? Think Again! [Ep. 49]

In today’s episode, Laura and Julia tips and strategies to handle and leverage online reviews. Our hosts discuss the benefits of professionalism in the face of criticism, showcasing your positive online reputation, and review sites like Yelp, Facebook, and Trustpilot, which can boost your ratings and credibility with consumers. Online reviews, especially negative ones, can feel disconcerting or even tangential, but they can make or break your business — listen in to learn how you can get that five star rating, and benefit your business while you’re at it!

Takeaways:

1 - Responding to reviews, negative or positive, builds credibility and relationships with your consumer base, as it shows you are attentive and appreciative.

2 - Utilizing outbound links, as well as review and social sites like Yelp, Facebook and Trustpilot, can boost the credibility of your website and improve its SEO performance.

3 - Treating reviews as critiques and suggestions for improvement can both elevate consumer’s view of you, and enhance your own business strategy and day-to-day.

4 - Encouraging reviews through direct communication from digital sales or in-person staff can boost your ratings and counteract any negative bias.

5 - Exhibiting and displaying your good reputation, whether with online reviews or in other forms, can boost your visibility and enhance your reputation further.

Today’s Resource Recommendations:

03:50 - Our article on responding to negative reviews! (https://vision-advertising.com/blog/2021/marketing-psa-always-respond-to-negative-reviews/) And here's another one! (https://vision-advertising.com/blog/2023/business-bootcamp-answering-negative-customer-reviews/)

09:32 - Outbound links, aka “backlinks”, are hyperlinks on websites, or elsewhere on the web, that link back to your own site.

17:20 - Angi’s (formerly Angie’s List), and Houzz are sites where contractors can advertise their services. (https://www.angi.com/, https://www.houzz.com/)

Yelp and Trustpilot are sites where businesses can receive ratings and provide further information for consumers. (https://www.yelp.com/, https://www.trustpilot.com/)

22:29 - Here is the first episode of our arc on marketing partnerships! (https://youtu.be/W39hmdylBzU)

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Chapters:

00:00 - Introduction

02:44 - Suggestion #1: Respond to Reviews (positive or negative)!

09:23 - Suggestion #2: Boost your presence with reviews!