Making the Decision: Agency or Internal? [Ep. 40]

In this episode, Laura and Julia discuss the decision-making process between hiring an agency or hiring internally for marketing needs. They provide five actionable tips to help make this decision: conducting a thorough needs assessment, creating a pros and cons list, consulting with stakeholders, considering trial periods and evaluations, and preparing for flexibility. They emphasize the importance of gathering diverse perspectives and ensuring alignment with broader business strategies. They also mention resources like SCORE and the Center for Women and Enterprise for support and guidance. The episode concludes with a reminder that the decision is not set in stone and that a hybrid approach can be successful.

 

Takeaways

1 - Conduct a thorough needs assessment to evaluate marketing needs, budget, and long-term goals.

2 - Create a detailed pros and cons list for both hiring an agency and hiring internally.

3 - Consult with stakeholders to gather diverse perspectives and ensure alignment with broader business strategies.

4 - Consider trial periods and evaluations to gauge the effectiveness of an agency or internal hire.

5 - Prepare for flexibility and consider a hybrid approach that leverages both internal resources and external agencies.

 

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Chapters:

01:28 - Suggestion #1: Conduct a thorough needs assessment

02:43 - Suggestion #2: Pros and Cons List

03:49 - Suggestion #3: Consult with stakeholders

06:26 - Suggestion #4: Trial Periods and Evaluations to gauge effectiveness

08:53 - Suggestion #5: Prepare for Flexibility

11:05 - Conclusion