How to Build Sustained Growth, Long Term [Ep. 56]

In today’s episode, Laura and Julia explore how to grow and keep growing, whether you’ve started yesterday or just acquired something new. Our hosts discuss strategies that make your path to growth clear, comprehensible, and even easy, such as expanding beyond horizontal acquisitions, investing in automation, prioritizing consistency, and positioning your business as a thought-leading “difference maker”. Long term growth is a challenge, particularly when handling multiple brands, so tune in to learn how to grow faster and go further!

 

Takeaways: 

1 - Prioritizing consistency, quality personal touch and unified elements of design and culture for a brand, particularly a brand encompassing separate businesses, is key for long-term growth.

2 - Investing in systems and practices that simplify, accelerate or automate necessary business responsibilities can save time, energy and resources.

3 - Expanding outside of horizontal acquisition, and developing your business along with one in a differing sector can allow for valuable consolidation opportunities.

4 - Customize your organization’s media presence to respond specifically to consumer pain points and industry trends, and position your organization as a “difference maker”, proposing new ideas and strategies.

5 - Prioritize ability to pivot direction based on market feedback and changes, pay attention to and take advantage of new innovations in the space.

 

Today’s Resource Recommendations:

01:34 - Episode 55, focusing on scaling post-acquisition. (https://youtu.be/8t9TySP6Oi0)

08:05 - Gusto, a service providing benefits, payroll and human resource management software. (https://gusto.com/)

12:48 - Laura’s current listen, Steve Jobs by Walter Issacson (https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537)

14:42 - All Marketers Are Liars by Seth Godin (https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335)

 

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Chapters:

00:00 - Introduction

04:55 - Suggestion #1: Establish a strong, unified brand. 

07:01 - Suggestion #2: Invest in technology and automation.

09:02 - Suggestion #3: Expand into new markets.

10:14 - Suggestion #4: Develop a content leader strategy.

14:55 - Suggestion #5: Monitor and adapt

16:56 - Conclusion