Content Strategy for the Modernized Brand [Ep. 7]

Welcome to enVisioning Success, your podcast for business clarity. In this episode, we highlight the crucial role of branding in boosting profits and challenge the misconception that it's just about logos. The discussion explores refreshing established brands with compassion for continuous improvement, even after decades in business.

Discover the art of rebranding and modernization, emphasizing the importance of staying relevant. Gain insights into creating a cohesive visual identity and analyzing content's role in brand positioning. We also explore modernizing a 20-year-old business, cautioning against stagnation and advocating for strategic modernization.

Join Laura DiBenedetto and Julia Becker Collins as they discuss the nuances of a gradual brand rollout, making modernization less daunting. Tune in for valuable insights on navigating the ever-changing landscape of branding.

 

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