Aligning with Marketing Services: Like, Fit and Budget [Ep. 35]

In this episode, Laura and Julia discuss valuable, logical tips and recommendations you can use when managing your organization’s marketing strategy. They lay out five actionable suggestions in order to ensure the marketing service you choose makes sense, and can do what you need it to do! These suggestions include directly discussing the proposal with the agency, establishing a personal connection, understanding if they understand your business, ensuring the agency is able to identify and connect with your ideal customer, and speaking frankly on money and budget. With these simple but effective suggestions, organizations and professionals can secure the marketing partnership of their dreams!

Takeaways: 
1 - A marketing partner should understand your ideal client
2 - You should enjoy working with a potential marketing partner
3 - A marketing partner should understand your goals and strategies
4 - You should discuss the upcoming strategy and details with a potential marketing partner
5 - You and your marketing partner should be comfortable discussing budget and money

 

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Chapters:

00:00 - Introduction

01:34 - Tip #1: Do they know your ideal customer?

04:03 - Tip #2: Do you even like them?

 07:47 - Tip #3: Do they understand?

09:10  - Tip #4: Do you agree on strategy and proposal?

11:21   - Tip #5: Did you talk about the money?

14:51 - Conclusion